|Getting Listed in
the Search Engines
So, you have a web site. It looks great with nice images and pertinent information. Why isn’t it listed in the search engines? Though search engines constantly change their criteria, some things remain standard. Here are a few things we have learned.
1. ‘Good’ web sites get listed faster than ‘bad’ sites. Your site should have good content, be quick to download, focused on one subject and be easy to maneuver. Stay away from gaudy graphics, embedded sound files, and long, slow-loading pages. Search engines favor quality sites. Your web site should have some depth to it – 5 pages minimum. Smaller sites usually lose out in the search engines because there simply isn’t enough content.
2. Metatags make a difference. Metatags are not seen by your visitors but are “seen” by most search engine robots. All web sites should have metatags, a list of ‘keywords’ and a ‘description’. Your key word list should contain two and three word phrases with no word repeated more than two times. The description should be brief, no more than 25 words and contain important keywords. Don’t forget to use ‘alt text’ for your images. Some search engine robots read the alt text and use it along with the metatags to categorize your site.
3. Make use of the title. Some search engines use the title and description exactly as you write them. Your title should contain pertinent keywords and be no more than 65 characters, including spaces. Any longer than that and the remainder is likely to be ignored. List keywords first in the title followed by your business name rather than the other way around. For example, “Maine Parks and Information from TheMaineShop.com” is a better title than TheMaineShop.com – Maine Parks and Information”. The reason is because the keywords, “Maine parks” and "Maine information", appear first in order and those are the favored keywords for the page. Also, vary your title from page to page according to the content on the page.
4. Avoid spamming the search engines. Do not list keywords that do not pertain to your site. Do not create false pages to lure visitors to your web site. If you sell wood stoves but not chimneys and use the word chimney in your keywords to bring visitors to your site who want information on chimneys, you are spamming. This not only hurts your search engine place-
|ment, but also frustrates your visitor.
It can takes weeks, even months to get your web site listed in the search engine. Having a good quality site with content will help tremendously. There are many variables to search engine placement. Some are out of our control such as the number of competing sites of the same or similar subject matter, but quality content and professional design increase the chances of good search engine placement.
Creating the site and submitting it are only the first steps. You must continue to update and submit your site on a regular basis. For more tips and links to the major search engines, visit www.computerinfotech.com/webtips/addurl.htm.
Computer Tips & Tricks -
Windows Shortcut Keys
In the last issue, we covered copy, cut and paste using windows shortcut keys: Ctrl C (copy), Ctrl X (cut), and Ctrl V (paste). In this issue, we will cover three new shortcuts using the keyboard: Save, Print, and Minimize All.
In most all programs, pressing the Ctrl key and the letter S will save the open document or image. If the document or image has not been named, a window will pop up prompting you for the file name.
Pressing the Ctrl key and the letter P will bring up the print window to enable you to print the open document or image file.
One of the handiest shortcut keys is the Windows M combination. This combination of keys minimizes all open programs allowing you access to your desktop. Press the Windows key and the letter M to minimize all open programs.
Here they are again in brief:
- Ctrl S saves the open document or file.
- Ctrl P prints the open document or file.
- Windows M minimizes all open programs
Update your virus definitions at least weekly
|The CI Quarterly is a publication of Computer Infotech®, providing technical information in lay
persons terms. Watch for the next issue coming in